Brood

COFFEE SHOP

Brood Coffee Shop is a conceptual branding project for a Vietnamese-French café designed as a quiet space for working, creating, and lingering. The identity explores the tension between comfort and melancholy, reflected in the central illustration of a coffee cup with a subtle, expressive face. Developed as a self-initiated branding exercise, Brood plays with naming—spanning “brewd” and “brood”—to evoke both the ritual of coffee and a reflective, emotional undertone. The visual system is built through muted tones of soft pink, green, and light blue, creating a calm, slightly nostalgic atmosphere. While no formal logo was created, typography and illustration work together as the core of the brand expression, extending into menu design and supporting brand elements that imagine how the café would feel as a lived-in, creative environment.